James Springfield President, Blue Cross and Blue Shield of Texas James Springfield brings to BCBSTX a depth of senior leadership experience at many prominent health care organizations. He spent 13 years with the Memorial Hermann Healthcare System in Houston. Additionally, James served as the President and CEO of the Valley Baptist Health System in South Texas. He has owned and operated a successful health care advisory firm serving clients from all facets of the health care industry. James has also served as the senior vice president of provider market growth and business development at Optum, a division of United Health. Throughout his career, James has served on numerous professional and community boards and committees, including positions with the American Hospital Association, Sanitas, Texas Hospital Association and Baylor University, Innovista, Dallas Regional Chamber, and Caring for Children Foundation of Texas. Springfield has also served on the board of the Touchdown Club of Houston and as a committee member with the Houston Rodeo Livestock Show and Rodeo. He is a fellow of the American College of Healthcare Executives. James holds degrees from Baylor University and University of Houston - Clear Lake.